Building Brand Equity (with help from K-Pop Stans)

There’s no denying that K-pop has created one of the most powerful marketing vehicles around — the K-pop stans. These enthusiastic fans have the incredible ability of self-organising and taking over trends for the love of their idols — from hashtags and fan art to group orders, birthday events and beyond. And the results speak for themselves, as K-pop stans have historically overtaken any trend where fans can affect the result, like chart-topping sales and awards voting. Join Jack Phan, CEO of PhanZu and CTO of AGEIST, as he shares how to apply those principles to your business fanbase — so they can lift your brand as K-pop stans do.

This session will share how to do the following:

• Build a loyal fanbase for your business
• Empower your “business stans” to elevate your brand above the rest
• Give them the tools to create content and create viral activity year-round