When it comes to delivering engaging experiences, data is crucial. Join this session to hear from Travis Trembath, the PGA TOUR’s first-ever VP of fan engagement, as he discusses how the TOUR’s fan-centric perspective focuses on using data to deliver a better fan experience.
You’ll learn how they’re using Adobe Audience Manager to do the following:
- Segment their audience to benefit advertisers.
- Enhance how they serve the needs of their fans.
- Emphasise building long-term one-to-one relationships with fans.