Relationship Marketing: Not What You Say, but How You Say It
Fergus McIntosh, Head of Digital Sales and Services, NatWest Group
Knowing your customer is the core of any savvy business. And it all starts with data. Join this session and learn about the importance of real-time data, segmentation and activation, as well as how NatWest is putting it all into action.
Here’s what you’ll learn:
- How NatWest returned to true one-to-one relationships
- The importance of personalisation at scale to their strategy
- What they’re doing to deliver consistent offer activations across channels
Presentation Deck