Unified marketing measurement and budget planning with Adobe Mix Modeler | Adobe UK

WEBINAR

Unified budget planning and marketing measurement with Adobe Mix Modeler

Length: 46 mins 59 secs

Economic conditions, changing customer behaviour and fewer resources all affect the way we measure and plan initiatives.

Watch on demand and discover the power of Mix Modeler. Our unique AI-backed solution that empowers marketers. Invest in campaigns that drive objectives, see channels impacting growth and plan spending with data you can trust. Measure and adjust campaigns on dashboards that visualise performance against plans.

You’ll learn how to:

  • Prove marketing’s ROI and impact
  • See a unified, consistent view of performance data across channels
  • Plan investments using easier cycles and AI-powered insights

This recording is for technology teams building marketing measurement and planning tools; technical capabilities including AI and machine learning, A/B testing & optimisation, analytics, integrations and privacy & security compliance.

Please share your contact information to view the webinar.


00_config/marketo_form_setup_rules.js - 20260923T223949

30_privacy/privacy_validation_rules.js - 20260824T201502

20_template_manager/template_rules.js - 20260923T223949

90_build/global.js - 20260806T154953

98_progressive/progressive_controller.js - 20260811T092535

90_build/marketo_form_setup_process.js - 20251125T133842

90_build/rendering_review.js - 20251125T142522
hidden-locale
msg-error
This field is required..
setup-translations

80_translations/state_translate-en.js - 20260923T070057
name
company
mktodemandbaseIndustry = none
FIELD_RULE KEEP
mktoFormsFunctionalArea = ECOMMERCE|IT_ENTERPRISE_CLOUD_APPLICATIONS|IT_OPERATIONS_GENERAL|IT_SECURITY|MARKETING_ADVERTISING|MARKETING_AUTOMATION_OPS|MARKETING_CONTENT_MARKETING|MARKETING_DIGITAL|MARKETING_EMAIL_MARKETING|MARKETING_GENERAL|OTHER
FIELD_RULE KEEP
mktoFormsJobTitle = ANALYST|INDIVIDUAL_CONTRIBUTOR|SENIOR_MANAGER|SENIOR_DIRECTOR|SENIOR_VP|CXO_EVP|OTHER
FIELD_RULE KEEP
mktoFormsPrimaryProductInterest = none
FIELD_RULE KEEP
mktoFormsCompanyType = none
FIELD_RULE KEEP

30_privacy/privacy_validation_process.js - 20260813T164213
hidden-fieldprefs

40_field_management/field_preferences.js - 20260917T210306

50_analytics/adobe_analytics.js - 20251117T194631

40_field_management/category_filters.js - Category Filters 20260619T203941
Required
By supplying my contact information, I authorize the Adobe family of companies to contact me with personalized communications about Adobe's products and services. See our Privacy Policy for more details or to opt-out at any time.
The Adobe family of companies would like to bring you great content like this and keep you informed with personalized communications about Adobe’s products and services via email and telephone. By submitting this form, you agree to receive these communications at the email address and phone numbers you provided. See our Privacy Policy for more details or to opt-out at any time.
Optional Communications from Adobe
The Adobe family of companies may keep me informed with personalized emails about products and services. See our Privacy Policy for more details or to opt-out at any time.
The Adobe family of companies would like to keep you informed with personalized communications about products and services, which may include contacting you via email and telephone. See our Privacy Policy for more details. Please contact me via:
By registering for this event, I agree the Adobe family of companies may share my contact information with __mktoCoPartnerName__ for the purposes of contacting me regarding this event and/or to promote their products, services, and future events. I understand that I can unsubscribe at any time.
The Adobe Family of Companies would like to use your information to keep you up to date with personalized communications about products, services, and events.

See our Privacy Policy for more details or to opt-out at any time.
The Adobe Family of Companies may keep me informed with personalized emails about __mktoOPContentSubscriptionName__. See our Privacy Policy for more details or to opt-out at any time.
hidden-fields
setup-Field Order

80_translations/general_translations.js - 20260824T201502

90_build/cleaning_validation.js - 20260923T070057

Partner



20_template_manager/template_manager.js - 20241118T190526

60_enrichment/demandbase_config.js - 20250407T151931

60_enrichment/demandbase_mapping.js - 20250407T151956

60_enrichment/demandbase_processing.js - 20251117T205007

40_field_management/form_dynamics.js - 20240117T111827
style
resource-form, Two-up, xl spacing

Click below to play on-demand now.

Short on time? Download the speaker’s presentation deck to skim at your convenience.
Download the PDF
style
hide block, form success
background

  • Deliver personalisation at the speed of GenAI.

    Optimise and accelerate your content supply chain with Adobe GenStudio to drive business growth.

    Read now

  • Real Madrid ignites the passion of hundreds of millions of global digital fans

    The partnership with Adobe will power hyper-personalised experiences for football fans, leading its evolution into a digital entertainment brand.

    Read article

  • Illy reaches more customers with Adobe Experience Cloud

    Illy gets closer to customers with digital experiences using Adobe Experience Cloud

    Watch the video

See all resources

cardTitle
CardDescription
cardDate
2025-04-02
cardImage
primaryTag
caas:content-type/webinar
Tags
caas:content-type/webinar