Dorothea Sieber

Dorothea Sieber is Senior Director, Content Marketing at Adobe, leading content and thought leadership strategy for Adobe Experience Cloud to engage prospects and customers across the entire customer journey. This includes developing the overall demand content strategy, creating a governance model to drive cross-functional alignment, as well as operationalising content creation, experience and activation across the organisation. Dorothea joined Adobe through the Marketo acquisition, where she led the corporate marketing team and drove the strategy and execution across corporate communications, PR, social media, executive communications, corporate events, as well as content marketing and thought leadership. Before Marketo, Dorothea spent 8 years working at SAP, most recently as Chief of Staff driving the platform and analytics business, including special projects, culture, communications and customer engagements globally.

Dorothea has a Bachelor of Business Administration of ESB Business School Reutlingen (Germany) and an MBA in Marketing Management from California State University East Bay (USA).