Three Principles for Creating Customer Loyalty in the Digital Age

We know that leading in the age of social media means prioritising transparency, inclusion and equality — but it’s not always apparent how to do that. Learn from Sofiya Deva, chief operating officer of Warm Robots, as she shares a simple framework for how brands can improve internal culture, win customer loyalty and contribute to a better world by shifting mindsets and embracing radical humility.

You’ll learn these three core principles in this session:

• Mutually empowering relationships are key for sustainable growth and they require fair compensation
• Privilege is often invisible to those who hold it and obvious to those who don’t — it must be engaged through an intersectional and self-reflexive approach
• Purposeful communities are the natural context of work and when we recognise that, we begin to be led by values