Socios Track — Adobe Experience Makers Live 2020

Socio Up

Community is a key factor for savvy and innovative businesses. Our socio ecosystem supports enterprises like yours as you strive to deliver engaging experiences. In these sessions, you’ll get insights and best practices to help meet your business goals.

Socios breakouts

Speakers

David Allen

Healthcare Strategy Leader, Perficient

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Shelley Bransten

Corporate Vice President, Global Retail and Consumer Goods, Microsoft

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Alessandro Casellato

E-Commerce and Digital Director, Costa Cruises

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Stefania Filippone

Managing Director, Accenture

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Amber Kienenberger

Manager of Creative Services, Blue Cross Blue Shield of North Dakota

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Marco Scaglioni

Loyalty and Onboard Retail Director, Costa Cruises

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Brett Wilps

Program Manager, DICK'S Sporting Goods

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Digital marketing

David Allen Bio

David Allen

Healthcare Strategy Leader, Perficient

David Allen is a healthcare strategist with 18 years of experience advising corporate, private equity, and government clients across healthcare industry sectors. David has expertise in business model innovation, corporate strategy, market and competitive analysis, digital, and mergers and acquisitions with traditional and new entrant healthcare clients. He’s passionate about helping clients create winning growth strategies in healthcare, with a focus on digital health.

Shelley Bransten Bio

Shelley Bransten

Corporate Vice President, Global Retail and Consumer Goods, Microsoft

Shelley Bransten, corporate vice president of retail and consumer goods, grew up in retail. She is a passionate advocate for customers and works tirelessly to ensure they are set up for success across their digital transformation efforts. At Microsoft, Shelley leads the thought leadership, go-to-market, and solution approach to address retailers’ most important growth opportunities.Prior to Microsoft, Shelley was the SVP of retail at Salesforce, launching business solutions that addressed challenges facing the retail industry. She also worked 16 years for Gap Inc., setting the vision and execution of world-class CRM programs for Gap, Banano Republic, and Old Navy. Previously, Shelley worked at Williams-Sonoma, Smith & Hawken, and Visa USA.

Alessandro Casellato Bio

Alessandro Casellato

E-Commerce and Digital Director, Costa Cruises

Alessandro is a professional with more than 20 years of experience in digital, IT, e-commerce and PMO. He's currently working at Costa Crociere, responsible for the e-commerce and digital department.

Stefania Filippone Bio

Stefania Filippone

Managing Director, Accenture

Within the client account team, Stefania brings a strong expertise in the fields of digital transformation, especially in digital strategy, omnichannel approach, CRM, sales, front office transformation, consumer insights, and customer service. This is combined with a successful track record in sales, channel development, delivery, and change management. Working in cross-cultural teams in Europe, the U.S., and Brazil, she has the ability to lead large international teams by understanding the different cultural backgrounds.

Amber Kienenberger Bio

Amber Kienenberger

Manager of Creative Services, Blue Cross Blue Shield of North Dakota

Amber Kienenberger is manager of creative services at Blue Cross Blue Shield of North Dakota, leading a cross-functional team of writers, designers, and digital experts, providing creative direction and content strategy for new communications initiatives. Amber has 15 years of experience in the healthcare industry across creative and brand, project management, and communications. She also serves as president of the board of directors for the American Advertising Federation — North Dakota.

Marco Scaglioni Bio

Marco Scaglioni

CRM, Loyalty and Onboard Retail Director, Costa Cruises

Marco has than 15 years of experience in marketing, sales, retail, and commercial operations. Currently, he's working for global marketing of Costa Crociere, responsible for CRM, loyalty, and on-board retail department.

Brett Wilps Bio

Brett Wilps

Program Manager, DICK'S Sporting Goods

Brett has been connecting the dots between qualitative and quantitative analytics for more than 10 years. As a program manager for brand marketing at DICK'S Sporting Goods, he oversees all applications of the Medallia platform at the brand in addition to behavioral analyses of all direct mail, email, and app traffic to the sitio web store. This includes, but does not end with, testing strategies for the top visited pages on all of Dick’s Sporting Goods sitio web platforms.