Today’s retail environment is rapidly evolving, including changes to our work environments and adjustments due to the pandemic. Beyond this, there has been a significant shift from traditional brick-and-mortar retail to a digitally influenced shopping experience. Creating and maintaining a robust, engaging, memorable digital experience is more challenging than ever before. In this session, you’ll learn how Tractor Supply has embraced this change and communication — not only to maintain but to increase their ability to meet and exceed customer expectations.
Here are some key takeaways from this session:
- Learn to encourage your culture to embrace change
- Get details on communicating effectively to your customers and your teams
- Discover how to time innovation to match customer expectations