GENSTUDIO FOR PERFORMANCE MARKETING FEATURES
Insight-driven optimisation
Understand what’s working and why. Adobe GenStudio for Performance Marketing delivers AI-powered insights at the asset, attribute and campaign level — helping teams refine content, improve engagement and maximise ROI.
Actionable content insights
AI-driven dashboards show what drives performance across campaigns and content, guiding new creative so every initiative is built for maximum impact.
Insights are provided across the following:
- Attribute. AI automatically identifies high-performing elements like keywords, readability, photography style and audio genre to help you to generate more effective, on-brand creative.
- Asset. Compare the performance of individual creative assets using key metrics like click-through rate (CTR), cost per action (CPA) and ad spend.
- Channel. Track content performance within and across channels to guide content usage for campaign optimisation.
- Metadata-level (coming soon). Intelligent tracking IDs persist from activation through reporting so you can analyse performance by key dimensions like campaign segment, placement and other customised tags.
- Predictive insights (coming soon). Use AI-driven analysis of historical performance and social listening to forecast results, improve ROI and minimise wasted spend.
Campaign data integrations
Bring your performance data together in one place for a complete campaign view.
- Ad platforms. Import performance data from Meta, LinkedIn, TikTok, Innovid (formerly Flashtalking) and other ad accounts. Support for Snap, Amazon Ads and Microsoft Advertising are coming soon.
- Adobe enterprise product integration (in development). Import data from Adobe Journey Optimizer for a broader cross-channel view.
Questions? We have answers.
What are content insights in Adobe GenStudio for Performance Marketing?
Content insights in Adobe GenStudio for Performance Marketing are AI-driven analytics that help marketers understand how creative assets, campaigns and channels perform.
They allow you to:
- Measure performance by specific attributes like copy tone, keywords, colours or video scenes.
- Compare asset-level metrics such as click-through rate (CTR), cost per action (CPA) and total spend.
- Identify high-performing content you can reuse or adapt for future campaigns.
- By making content performance measurable, marketers and creative teams can create data-informed campaigns that continually improve ROI.
How does attribute analysis help creative professionals design campaigns that convert?
Attribute analysis helps creative professionals uncover which elements — colours, tones, visual density or copy style — resonate with targeted audiences.
By leveraging these findings, creative teams can:
- Align design choices with proven high-performing traits.
- Tailor content variations for seasonality, region or channel requirements.
- Build a feedback loop for continuous asset improvement.
What unique benefits do Adobe GenStudio for Performance Marketing integrations offer for holistic campaign measurement?
GenStudio for Performance Marketing integrations centralise campaign reporting from paid media platforms and Adobe Experience Cloud, allowing agencies and teams to:
- Merge disparate data into unified, filterable dashboards.
- Automatically tag and benchmark assets for consistent performance tracking.
- Gain a 360-degree view that enhances analysis of both ad spend and creative success.
