Experience Makers Live

Build a Customer Experience Management Foundation

Monica Turrecha, Digital Solutions Manager, Westpac Banking Group

Chris Thomas, Personalization Enablement Chapter Lead, Westpac

Philip Wisniewski, Risk Integration Manager, Westpac Banking Group

As businesses adapt to a new reality, it's even more important to have a strong foundation for customer experience management (CXM). Join this session to learn how Westpac built that foundation — and how they’re using it to succeed.


Here’s what we’ll cover in this session:

  • The importance of content strategy for CXM.
  • How to quickly provide relevant and meaningful help.
  • How to reach people in moments that matter most.
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