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Adobe Experience Platform Agent Orchestrator Agents

Journeys

Create B2B and B2C journeys that continuously improve over time. Adobe Experience Platform Agents coordinate engagement signals, experimentation insights, and account intelligence across touchpoints, so journeys adapt to customer behavior, uncover growth opportunities, and accelerate time to purchase automatically—rather than relying on static paths.

Adobe Journey Optimizer interface showing a user-friendly dashboard with campaign performance metrics, audience segmentation tools, and real-time journey orchestration features

Journey Agent

Empower your teams to rapidly build, analyze, and optimize multi-touch customer journeys at scale.

  • Easy journey creation. Build multi-step journeys using natural language text prompts, images, or briefs.
  • Proactive optimization. Track active and planned journeys and apply recommended actions to resolve conflicts or anomalies as they happen.
  • On-demand insights. Ask questions or use prompts to uncover meaningful insights into journey performance.

Learn about Journey Agent in:
Adobe Journey Optimizer

Learn more about Journey Agent

Content as a Service v3 - Learn more about Journey Agent - Friday, January 9, 2026 at 15:04


Experimentation Agent

Expand your team’s capacity to rapidly test and share insights across your organization. Experimentation Agent surfaces in Adobe Journey Optimizer Experimentation Accelerator to uncover actionable insights and high-impact optimization possibilities.

  • Discover which experiences drive results—and why.
  • Pinpoint growth opportunities through AI-powered experimentation.
  • Run smarter tests with statistical accuracy and increased speed.
  • Scale omnichannel experimentation with centralized management.

Learn about Experimentation Agent in:
Adobe Journey Optimizer Experimentation Accelerator

Customer journey flowchart splitting into three experiment branches: A, B, and C.

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Content as a Service v3 - Learn more about Experimentation Agent - Friday, January 9, 2026 at 15:08

UI of Account Qualification Agent

Account Qualification Agent within Sales Qualifier

  • Accelerate pipeline qualification. Empower your sales teams to engage and qualify buying groups faster and more effectively. Sales Qualifier leverages Account Qualification Agent to create account summaries, automate personalized outreach, and seamlessly schedule meetings within the pipeline accelerator.
  • Research accounts more efficiently. Gain a complete view of accounts at every level — including engagement history, news updates, and tailored pitch details.
  • Personalize and automatically adjust outreach. Generate emails and personalize next steps based on key account insights. As accounts progress, Sales Qualifier intelligently adjusts, pauses, and optimizes outreach to match buyer needs.
  • Increase meeting bookings. Boost meeting bookings: Embed calendar-synced meeting links directly into outreach emails for organized scheduling.

Learn about Account Qualification Agent within Sales Qualifier in:
Adobe Journey Optimizer B2B Edition

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Learn how to use agents for journeys.

Find what you need in Experience League, our vast collection of how-to content – including documentation, tutorials, and user guides.

Learn about Journey Agent Learn about Experimentation Agent