Adobe Experience Platform Agent Orchestrator Agents

Journeys

Create B2B and B2C journeys that continuously improve over time. Adobe Experience Platform Agents coordinate engagement signals, experimentation insights, and account intelligence across touchpoints, so journeys adapt to customer behavior, uncover growth opportunities, and accelerate time to purchase automatically—rather than relying on static paths.

Adobe Journey Optimizer interface showing a user-friendly dashboard with campaign performance metrics, audience segmentation tools, and real-time journey orchestration features

Journey Agent

Empower your teams to rapidly build, analyze, and optimize multi-touch customer journeys at scale.

Easy journey creation. Build multi-step journeys using natural language text prompts, images, or briefs.
Proactive optimization. Track active and planned journeys and apply recommended actions to resolve conflicts or anomalies as they happen.
On-demand insights. Ask questions or use prompts to uncover meaningful insights into journey performance.

Learn about Journey Agent in:
Adobe Journey Optimizer

Learn more about Journey Agent

Experimentation Agent

Expand your team’s capacity to rapidly test and share insights across your organization. Experimentation Agent surfaces in Adobe Journey Optimizer Experimentation Accelerator to uncover actionable insights and high-impact optimization possibilities.