Adobe Experience Platform Agent Orchestrator Agents
Journeys
Create B2B and B2C journeys that continuously improve over time. Adobe Experience Platform Agents coordinate engagement signals, experimentation insights, and account intelligence across touchpoints, so journeys adapt to customer behavior, uncover growth opportunities, and accelerate time to purchase automatically—rather than relying on static paths.
Journey Agent
Empower your teams to rapidly build, analyze, and optimize multi-touch customer journeys at scale.
- Easy journey creation. Build multi-step journeys using natural language text prompts, images, or briefs.
- Proactive optimization. Track active and planned journeys and apply recommended actions to resolve conflicts or anomalies as they happen.
- On-demand insights. Ask questions or use prompts to uncover meaningful insights into journey performance.
Learn about Journey Agent in:
Adobe Journey Optimizer
Learn more about Journey Agent
Content as a Service v3 - Learn more about Journey Agent - Friday, January 9, 2026 at 15:04
Experimentation Agent
Expand your team’s capacity to rapidly test and share insights across your organization. Experimentation Agent surfaces in Adobe Journey Optimizer Experimentation Accelerator to uncover actionable insights and high-impact optimization possibilities.
- Discover which experiences drive results—and why.
- Pinpoint growth opportunities through AI-powered experimentation.
- Run smarter tests with statistical accuracy and increased speed.
- Scale omnichannel experimentation with centralized management.
Learn about Experimentation Agent in:
Adobe Journey Optimizer Experimentation Accelerator
Learn more about Experimentation Agent
Content as a Service v3 - Learn more about Experimentation Agent - Friday, January 9, 2026 at 15:08