An AI marketing workflow UI where a competitor sale alert triggers automated "Serum" and "Lip Essentials" ad creation, followed by final governance approval.
An AI marketing workflow UI where a competitor sale alert triggers automated "Serum" and "Lip Essentials" ad creation, followed by final governance approval.

Adobe CX Enterprise Coworker

Orchestrate customer experiences with automated workflows.

Define your goals, and Adobe CX Enterprise Coworker turns it into orchestrated actions — coordinating data, workflows, approvals and agents with enterprise context, governance, and human oversight built in.

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An AI marketing workflow UI where a competitor sale alert triggers automated "Serum" and "Lip Essentials" ad creation, followed by final governance approval.

The agentic engine for customer experience workflows.

From global campaigns to customer engagement to marketing operations, Adobe CX Enterprise Coworker automates end-to-end workflows so your team can reach goals faster and with greater precision.

Screenshot showing the different sources that CX Enterprise Coworker ingests.

An enterprise AI-powered teammate built for CX and marketing work.

Whether you’re launching campaigns or responding to new signals, CX Enterprise Coworker keeps work moving.

Grounded in your brand, business processes, and customer context, it continuously evaluates outcomes, routes approvals at the right moments, and drives coordinated actions across workflows to deliver the right experiences.

Move from ideation to approval to execution with one connected workflow.

CX Enterprise Coworker coordinates the steps between planning and execution — connecting data, routing approvals, and triggering the right actions across Adobe and third-party applications. Instead of stitching together systems and handoffs manually, teams can keep work moving through a governed workflow built for enterprise scale.

Snapshot of a prompt, alert, and plan being created in a sequence.
Snapshot of CX Enterprise Coworker evaluating, learning, and adjusting the outcome.

Customer experiences that get smarter over time.

CX Enterprise Coworker adapts as conditions change, rather than following a fixed path.

It monitors performance signals, evaluates outcomes against your objectives, and adjusts actions in real time — refining audiences, updating content, or triggering new actions based on what’s working.

With persistent context and long-term memory across workflows, teams don’t just complete tasks faster, they deliver better outcomes.

CX Enterprise Coworker helps marketing teams turn complexity into coordinated action.

Orchestrate operational workflows, customer engagement, and campaign execution across connected systems with greater speed and control.

Operations

Monitor data, coordinate workflows, and ensure systems run smoothly.

Customer engagement

Adapt journeys in real time based on customer behavior and performance signals.

Campaigns

Launch campaigns faster with continuous optimizations to content and audiences.

Let us show you the full power of Adobe CX Enterprise Coworker.

CX Enterprise Coworker FAQs.

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