Experience Makers Live

Customer Experience Is the Future of the Economy

Peter Shankman, Founder, ShankMinds

Today’s customer economy is all about doing "likeable" things. And as the digital network gets increasingly smarter, it’ll know your favorite places before you do and share those places with the world — especially when people are searching. For your business, this means that it’s time to start focusing on the customer experience so that people will engage with your brand and get it out into the world. Join Peter Shankman, founder of ShankMinds, as he shares why speed matters as you master the customer economy and evolve into the future.

Here's what we'll highlight in this session:

  • The five rules of the customer economy
  • How to stay top-of-mind in every customer’s mind, from beginning to end
  • How Millennials and Gen Z are consuming content and how to get it in front of them  
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