Data and analytics are the foundation for every organisation’s digital marketing strategy, but for many, progress has been slow and their strategy continues to fall short of business expectations. In today’s COVID-19 world, time is a luxury that organisations simply don’t have.
In this session, hear real-world stories from organisations as they share:
- How they doubled down on their digital analytics strategy in the COVID-19 environment
- Observations of pandemic-induced behavioural and economic shifts
- Plans to move forward with economic repercussions and a lasting consumer fear
- Learnings from the recent period of adjusting and evolving