Knowing your customer is the core of any savvy business. And it all starts with data. Join this session and learn about the importance of real-time data, segmentation and activation, as well as how NatWest is putting it all into action.
Here’s what you’ll learn:
- How NatWest returned to true one-to-one relationships
- The importance of personalisation at scale to their strategy
- What they’re doing to deliver consistent offer activations across channels