Firefly Creative Production
Streamline high-volume tasks with low effort.
With out-of-the-box workflows and a no-code interface, Adobe Firefly Creative Production makes common edits a breeze. Replace backgrounds, crop images and colour grade on thousands of files all at once.
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Less time editing. More time for creating.
Remove and replace backgrounds in batches.
- Remove backgrounds from multiple files at once, even for complex image details (like hair and jewellery).
- Replace backgrounds with an uploaded image or a solid colour to match your brand.
- Streamline your editing process for digital merchandising, ecommerce workflows and much more.
Resize images with focal point controls and generative expand.
Instantly resize images into new dimensions with focal area placement. Then, extend your new image with content that blends seamlessly into the original scene.
Crop it all in an instant.
Automatically crop multiple images at once to fit the dimensions for social media, email campaigns, web banners, product listings and more using a detected focal point.
Consistent, high-quality colour grading at scale.
Apply professional-grade colour adjustments across large batches of images. Automate exposure, contrast and tone corrections or apply customised Lightroom presets to maintain a cohesive visual style.
Latest innovations coming soon to Firefly Creative Production.
- Resize videos to any ratio with focal point. Reframe videos while keeping the desired point of interest centred. Scene changes are detected automatically to ensure precise reframing while resizing your video content for any channel’s dimensions.
- Batch-compose and standardise headshots. Polished, on-brand headshots are positioned onto branded backgrounds with uniform alignment, styling and colour in just a few clicks. Use this to accelerate repetitive tasks when designing headshots for employee badges and directories, events and conferences, team pages, internal profiles and more.
- Upscale images to enhance and enlarge your existing photos. Leverage the power of AI upscaling to turn low-resolution images into high-quality outputs and enhance your images in bulk.
- Create Layout Variants. Merge data into InDesign or Photoshop PSD templates to dynamically update visuals and copy for banner ads, product promotions, personalised campaigns and more.
Learn more about other Firefly solutions.
Firefly Enterprise Solutions
Meet the high demand for content by accelerating ideation and editing and streamlining bulk production and assembly.
Firefly Services
Speed up repetitive, time-consuming production tasks and power highly relevant experiences across audiences, markets, channels and formats.
Firefly Custom Models
Give your teams creative freedom while delivering on-brand content across your organisation by training generative AI using your own assets.
Questions? We have answers.
What is Firefly Creative Production?
How does Firefly streamline creative production for marketing and product launches?
How does Firefly integrate with existing enterprise content pipelines?
What is the impact of generative AI on time-to-market for creative campaigns?
Let us show you the full power of Firefly Creative Production.
