Breaking the right ground.
Visionary CIOs are chief business transformers. Regardless of how the role was seen when it was first conceived in the 1980s, more and more often they report directly to the CEO. Because they maintain, optimise and often select the technology of customer experience, they are in a unique position to enable real-time insights, personalisation at scale and experience-driven innovation.
Read more about the past, present and future of the CIO in “From Information Officer to Chief Business Transformer.”