1. Experience Foundation
Before a skilled tightrope walker can cross a high wire, they must train over and over closer to the ground. As a marketer, you too, must set yourself up for success — with a solid cloud-based experience foundation. Once you have well-integrated systems, you’ll be able to create effective, relevant, multi-channel experiences that adapt quickly to individual customers’ needs. Your data and content will be prepared to work together — internally and externally. Like the tightrope walker’s focused training, your experience foundation is critical to your digital transformation and business success.