DICK'S Sporting Goods: Getting from A to Z without A/B Testing
Brett Wilps, Program Manager, DICK'S Sporting Goods
Get the details as DICK’S Sporting Goods (DSG) shares how they continue to create personalized, optimized customer journeys. By combining digital analytics data from Adobe with the “why” behind customer behavior from Medallia, DSG found new ways to optimize their digital shopping experience and improve conversion rates for athletes visiting their site.
You’ll learn how DSG did the following:
- Tied customer voice data to analytics data to better understand their customers
- Decreased bounce rates
- Increased conversions on exercise equipment in-cart from 25% to 46%
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