Marketing insights and revenue attribution are no longer a nice-to-have — they’re a need-to-have. Having a measurement mindset is essential when it comes to aligning your sales and leadership teams on key metrics and understanding marketing’s influence on the full funnel, not just the top.
In this session explore:
The steps to mapping out your marketing and sales funnel
Understand customer lifecycle management and how to move customers through each stage
Data-driven decision making
The reality of today’s B2B buyer journey and what the future holds
Multi-channel expansion via Nurturing, Ad Bridge and more