Experience Makers Live

How to become a Revenue Focused Marketer by aligning with Sales

Nick Flude, CMO, Secure Code Warrior

Kieran Franklin, Principal Solution Consultant, Adobe


Aligning your marketing team with your sales team is not always an easy task. It requires common objectives, agreements on definitions and processes, insightful measurement and reporting, and technology enablement. Join Keiran Franklin from Adobe and Nick Flude from Secure Code Warrior as they take you through how marketing and sales can join forces to see better results across your organisation.


In this session, you’ll discover:

  • The importance of sales and marketing alignment. 
  • Common challenges businesses face when striving for alignment. 
  • How sales and marketing alignment impacts customer experience and revenue. 
  • Effective processes and best practices for aligning marketing and sales.
document icon

Presentation Deck

Related products



Recommended next breakouts