Adobe Experience Manager Assets

An AI-powered DAM to scale modern experiences.

Streamline content production and intelligently deliver rich media experiences when and where your customers want them. Adobe Experience Manager Assets is a customizable digital asset management system (DAM) that lets you easily discover, govern, and activate millions of assets so you can deliver and scale personalized experiences.

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Explore the features of Experience Manager Assets.

The industry-leading Adobe solution goes beyond asset management with sophisticated, user-friendly tools, AI-powered features, and collaborative workflows that let marketers get experiences into the world faster.

A user-friendly system to manage millions of assets.

Easily ingest, organize, and classify millions of assets so you can quickly find what you need for your projects or campaigns.

  • Upload any type of asset — including 3D and other rich media — using bulk ingestion or by connecting to storage applications.
  • Eliminate manual organization processes with features that automatically group and classify assets and their metadata so they’re easy to find.
  • Use advanced search and filtering functionality to find assets quickly. And if you can’t find what you need in your asset library, create new assets using Adobe Firefly generative AI to generate assets that fit your queries.
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Discover Experience Manager Assets in Adobe GenStudio for Performance Marketing.

Experience Manager Assets is the heart of the GenStudio Solution. It is embedded in GenStudio for Performance Marketing to ensure marketers find and use approved content directly in application.

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Forrester names Adobe a Leader in Digital Asset Management

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Great customers with great things to say.

T-Mobile customer story

Saved more than $2 million by streamlining asset production workflows.

Sunbelt Rentals customer story

Delivered 6x more product release updates annually.

Lloyd’s Banking Group customer story

Reduced time to market for new campaigns by 50%.

Learn more about Adobe Experience Manager Assets.

Have questions? We have answers.

What is a digital asset management platform (DAM)?

A digital asset management platform (DAM) allows you to organize, discover, and activate all your digital content and streamline content operations and workflows.

What is metadata and why is that important?

Metadata is the detailed information about your assets—such as descriptions, keywords, campaigns, audience, and authorship. Metadata enables organization, retrieval, and the creation of relevant content.

How can a DAM automate and activate content?

DAMs automate and activate content by streamlining metadata capture, content tagging, workflow processes, and distribution. This ensures efficient organization, timely delivery, and personalized activation of assets, boosting overall content management and marketing effectiveness.

What is digital rights management (DRM)?

Digital rights management (DRM) refers to all the processes, policies, and technologies that organizations use to control how digital content creators use and share digital assets. DRM protects intellectual property according to relevant copyright laws to protect both content owners and corporations as they distribute and create content across the internet.

What should I look for in a DAM?

When looking for a digital asset management, you need an AI-powered platform that not only allows you to work with a single set of assets, but also delivers unlimited variations with ease. It should also serve rich media optimized for any screen dynamically. Scalability driven by machine learning and asset searchability should also be on your wish list.

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