Magento delivered the perfect balance of style and features
The goal for Jomashop was to earn the trust and loyalty of their customers. This meant providing the right balance of pricing, product curation and customer service. The new website design gave partners more confidence in the business and helped Jomashop expand their brand offerings. Using Commerce Cloud, Jomashop quickly expanded the number of product categories to sell online, making it easier for customers to find the perfect diving watch or handbag.
Meanwhile, the marketing team can now manage promotions, offers and content updates directly. Before Magento Commerce, they had to involve their technical team, causing delays and unneeded frustration. The new platform was the foundation for a sophisticated marketing strategy executed across email, affiliates, PPC (and retargeting), social, traditional mail and catalogues and organic search. Jomashop effectively integrated online and off-line personalisation campaigns, customised to sync data between channels and segment users in real time. Today, Jomashop’s emails offer customers the specific products they want, when they want them. With a minimum 20x return on their marketing spend and as high as 250x on specific campaigns and channels, Jomashop’s marketing is humming.
The ability to quickly innovate and personalise customer experiences across digital channels has been key to the new site’s success. Faster online shopping with fewer clicks keeps customers engaged and moving toward the effortless checkout process — on both desktop and mobile devices, thanks to the mobile-friendly Magento Commerce theme with a responsive design. Faster page load times means nothing stands between the customer and their dream purchase.
“Our new website mimics the amazing feeling you get when you walk into a luxury watch store,” says Osher Karnowsky, general manager at Jomashop.