One unified stack for a world of flavour.

With a broad portfolio of iconic brands such as Nescafé, Maggi, KitKat and Purina One, Nestlé is the world’s leading food and beverage company. More than one billion servings of its products are consumed every day across 180 countries. Nestlé’s strength lies in establishing brand building as a growth driver, supported by a transformed operating model and upskilled marketing teams. For Corinne Gabler, Head of Global Marketing & Marketing Transformation, the principle is clear: “Content is the fuel for brand building and our operating model ensures that we deliver it with excellence and impact at scale.” By systematically integrating creativity, technology and governance, Nestlé is translating strategic capabilities into a measurable business impact.

To further elevate its distinct brand identities, Nestlé needed to accelerate its content creation and adaptation processes to keep pace with the rising demand for localised, digital-first content that traditional production methods could no longer meet. The company set out to build a scalable, governed content supply chain that ensures brand consistency and protects intellectual property worldwide.

By leveraging Adobe Creative Cloud for enterprise and Adobe Firefly, Nestlé has built an integrated content operating model comprising a network of 44 Content Studios and centralised Integrated Marketing Services. Using Firefly Custom Models, teams generate high-quality, commercially safe, on-brand assets, such as campaign characters or product imagery, at the click of a button, eliminating the need for time-consuming reshoots.

This centralised ecosystem is helping Nestlé achieve cost savings, accelerate time to market and drive efficiency, as evidenced by a 50% reduction in technical workflow cycle times and a 20% budget saving on big campaigns such as the KitKat F1 campaign.

With a vision to combine creativity, technology and brand safety, Nestlé is delivering personalised brand experiences faster than ever before.