Marco Scaglioni, CRM, Loyalty and Onboard Retail Director, Costa Cruises
Alessandro Casellato, E-Commerce and Digital Director, Costa Cruises
Stefania Filippone, Managing Director, Accenture
For Costa Cruises, COVID-19 changed everything, transforming their guests’ habits and attitudes and forcing them to set up a series of campaigns based on segmentation and optimisation. This “restart” phase required intense focus on Costa’s part in identifying customers with the highest propensity to cruise with them again. By using Adobe technology to understand real-time behaviours, they were able to optimise their campaigns across media, digital, email and contact centre channels. Next on their list is tapping into the power of Adobe Sensei AI to personalise specific messages, specific targets and product recommendations.
In this session, you’ll learn how to do the following: