CEO of Shell Brands International talks B2B marketing challenges. | Adobe UK

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CEO of Shell Brands International talks B2B marketing challenges.

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As CEO of Shell Brands International, Dean Aragón talks about B2B marketing - a subject often overlooked in marketing education. How does Dean take on this challenge? And how has two decades of experience at Unilever helped him at Shell?

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Image of Dean Aragón

Dean Aragón

CEO of Shell Brands International

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Title
CEO of Shell Brands International talks B2B marketing challenges.
cardDate
2024-07-09
cardImage
Image of Dean Aragón
CardDescription
CEO Dean Aragón shares lessons from two decades of experience at Unilever and how it helped him succeed at B2B marketing for Shell.
primaryTag
caas:content-type/podcast
Tags
caas:role/executive, caas:content-type/podcast