Adobe named a Leader in B2B revenue marketing platforms.

Discover how Adobe's enterprise-ready platform supports B2B revenue outcomes with deep functionality, extensibility and cross-cloud integration for complex journeys.

Adobe has been named a Leader in The Forrester Wave™: Revenue Marketing Platforms For B2B, Q1 2026.

We believe this recognition validates our differentiated B2B revenue marketing approach and reflects how we unify signals and apply AI-powered insights to support deeper, personalised engagement for accounts, buying groups and individuals.

We believe our position as a Leader is grounded in the following findings from the report:

A forward-looking vision and roadmap centred on unifying data, content and journeys.
Deep B2B functionality with robust extensibility and strong cross-cloud integration.
Customers praise Adobe for its data foundation, orchestration depth, integration strength and clear product vision.

Marketo Configurator Wednesday, January 28, 2026 at 11:46

Title

Description

Please share your contact information to get the report.

Success Type

section

Success Section

form success

Success Content

Thank you. Your report is ready below.

style

xl-spacing, two-up, resource-form

Forrester does not endorse any company, product, brand or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgement at the time and are subject to change. For more information, read about Forrester’s objectivity here.

style

no spacing

#FFF

The Forrester Wave™: Revenue Marketing Platforms For B2B, Q1 2026

Read the report

style

hide block, form success

background

#F5F5F5

Recommended for you

https://main--da-bacom--adobecom.aem.page/fragments/resources/cards/thank-you-collections/ajo-b2b

See all resources

cardTitle

Adobe named a Leader in B2B revenue marketing platforms.

CardDescription

Explore The Forrester Wave™: Revenue Marketing Platforms For B2B, Q1 2026 to learn how Adobe supports complex B2B journeys and buying group engagement.

cardDate

2026-01-28

cardImage

primaryTag

caas:content-type/report