REPORT

Adobe named a Leader by Gartner for the 8^th time.

Explore how Adobe is evaluated in the 2026 Gartner® Magic Quadrant™ for Personalisation Engines.

Adobe has been recognised as a Leader in the 2026 Gartner® Magic Quadrant™ for Personalisation Engines based on Ability to Execute and Completeness of Vision.

We believe Adobe Journey Optimizer enables organisations to deliver connected, real-time experiences through AI-driven personalisation — helping them to engage customers in the moment and drive lasting impact.

Leaders demonstrate a solid understanding of the market and offer product capabilities organisations need now. They are typically committed to customer success. Leaders offer sophisticated personalisation engines at enterprise scale, covering multiple industries and an expansive geographic footprint. They deliver clear business value and are continually exploring emerging technology — taking personalisation to the next level and thus protecting the investments of today’s buyers.

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Gartner, Magic Quadrant for Personalisation Engines, Penny Gillespie et al., 3 February 2026.

Gartner and Magic Quadrant are trademarks of Gartner, Inc. and/or its affiliates. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Adobe.

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.