VIDEO

Unlocking creative ROI for IBM.

Adobe Workfront and Adobe Firefly helped IBM uncover generative AI as the answer to their content supply chain – with a potential ROI of US$140 million. Watch Ari Sheinkin, vice president of Marketing at IBM, decode this journey of unlocking real creative value.

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Content as a Service v3 - Videos - Tuesday, March 11, 2025 at 10:24

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https://main--bacom--adobecom.hlx.page/fragments/resources/request-demo-do-for-your-business

Title
Reimagining IBM’s content supply chain with GenAI.
cardDate
2025-03-03
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CardDescription
An IBM video testimonial about reimagining the content supply chain using generative AI to scale personalisation and unlock real creative value.
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caas:content-type/video
Tags
caas:content-type/video, caas:products/workfront, caas:industry/high-tech