WEBINAR
The GEO Imperative: Own Your Brand's AI Discoverability
On-Demand Webinar
Consumer behaviour is shifting fast, and AI engines are becoming the new front door to the customer journey, shaping brand perceptions in ways that can no longer be ignored.
In this on-demand session, Adobe experts join Stephen Glenfield, Head of Digital at Heathrow Airport, to explore how brands are taking control of their visibility, relevance, and performance in this AI-first era.
You'll discover how:
- GEO is becoming essential for every marketing, SEO, and content team
- Heathrow Airport is navigating the shift to AI-first discovery — lessons and wins
- Adobe LLM Optimizer helps brands optimise for AI channels
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https://video.tv.adobe.com/v/3492131?end=nothing&learn=on&captions=eng
Event speaker
Jamie Brighton
Director of Product Marketing
Adobe
Jamie Brighton brings 25 years of digital marketing experience, 19 of them at Adobe helping clients transform their businesses through customer experience management technologies, including optimisation, personalisation, and behavioural targeting. Having worked client-side, agency-side, and vendor-side across EMEA and APAC, Jamie now leads Product Marketing for Adobe Experience Manager in EMEA, with a focus on platforms, personalisation, AI, and the role of technology in delivering superior customer experiences.
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Bernard Shafei
Demo Lead
Adobe
Bernard is a Principal Solutions Consultant at Adobe, based in Stockholm, where he has spent over 20 years helping Nordic enterprises with digital transformation — from Experience Manager to today's AI-driven customer experience tools. Before Adobe, he held architect roles at IBM Software Group across content management, and SOA solutions, and began his career as a design engineer at Nokia Networks. He holds an M.Sc. in Aerodynamics from KTH Royal Institute of Technology.
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Stephen Glenfield
Head of Digital
Heathrow Airport
Stephen is Head of Digital at Heathrow Airport, leading the digital products and experiences that support more than 80 million passengers each year. With more than three decades at Heathrow, he has shaped the airport's digital evolution — from its earliest web presence to today’s award-winning mobile app. His current focus is on using digital innovation, data, and emerging technologies to remove friction at every stage of the passenger journey, making travel through Heathrow simpler, smarter, and more rewarding.
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The GEO Imperative: Why Brands Must Optimize for AI Discovery Now
CardDescription
AI is becoming the new front door to digital experiences. Hear how Heathrow Airport is responding, and see Adobe LLM Optimizer in action.
cardDate
2026-06-12
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caas:content-type/webinar
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caas:content-type/webinar, caas:products/LLM Optimizer