Adobe Target Pricing & Packages

Different businesses have different needs, so we offer flexible licensing and configuration options. Get a version of Adobe Target that is tailored exactly to fit your organization. Because each solution is custom-fit for your organization's needs, here are some of the considerations for pricing.

Pricing considerations

Product options

Adobe Target specializes in enterprise-grade software built to suit your needs. Adobe also supports a quick set-up for emerging testing and personalization organizations.


Another factor in pricing is the volume of digital properties on which Adobe Target is implemented.

Omnichannel delivery

Target offers the most flexible personalization delivery in the market including web, mobile app, email, IOT, and more.

Progression logo

“With Adobe Target, we found the ideal balance to address different customer preferences, resulting in a 14% lift in conversion.”

Steven Jones, Associate Director, Testing and Optimization, Progrexion

The ROI of personalization.

achieve a lift in revenue.

achieve a lift in revenue.

48% of marketers that implemented personalization on websites achieved double-digit lift in revenue.

higher conversion rates.

higher conversion rates.

Recommended products had a 70% higher conversion rate, which led to 55% upon return sessions.

prefer personalization.

prefer personalization.

80% of consumers are more likely to do business with companies that offer personalized experiences.

Source   |   Disclaimer

“Exceptional customer experiences require exceptional tools.”

Adobe stands alone as the Leader in experience optimization platforms. See why in The Forrester Wave™: Experience Optimization Platforms, Q2 2018.

The Forrester Wave DIP 2022 Artwork

Forrester names Adobe a Leader

Read The Forrester Wave™: Digital Intelligence Platforms 2022 report to learn how Adobe Real-Time CDP, Adobe Target, and Adobe Analytics seamlessly integrate to elevate experience optimization.

Not ready to talk to sales?

Learn more about personalizationtesting, or automation.

Get customized pricing for Adobe Target.

Talk to us about how Adobe Target can help you identify your best content and deliver it to the right customer at the right moment.

Let’s talk about what Adobe Target

can do for your business.

Let’s talk about what Adobe Target can do for your business.