Determine the influence of brand advertising with our proprietary A/B testing tool, Experiment Designer. And to measure brand lift and channel impact, use our free, in-house, real-time survey tool.
It’s important not to just test, but to truly understand who is — and isn’t — influenced by your advertising campaigns. But traditional testing and survey tools don’t work in tandem, leaving you to piece together consumer sentiment — and that view can be hit-or-miss, at best.
Integrated brand studies in Adobe Advertising Cloud bring the pieces together, giving you a comprehensive snapshot of every campaign, every time. With simple experimentation to eliminate bias and cross-channel assessments to gauge impact and efficacy, you’ll always have your finger on the pulse of every campaign.
Design real-time experiments
Ideal for A/B testing, create simple, clean experiments all in our user-friendly proprietary tool — which doesn’t require any heavy lifting from coders or developers. Test more than just audience or creative — you can test anything that is available to target in a placement — frequency, daypart, audience, creative and more. Real-time results gives you control to adjust and change strategies for constant improvement.
Results that reach online and in-store
By measuring the impact of online advertisements on off-line sales, get a complete look at how digital and TV are driving in-store conversions. It’s a comprehensive approach to connecting the cross-channel dots, helping you to make smarter business decisions.
Complete transparency
Assess real-time brand lift in awareness, perception and intent, then test creative content, formats, audiences, inventory sources or reach/frequencies to gain a complete view of your cross-channel campaign performance.
See how targeted brand surveys can give you the information you need to enhance optimisation, monetisation and campaign success in our Adobe blog.
Plan and buy advertising across screens and formats. Ingest existing TV and digital plans or a combination of datasets to determine the optimal inventory mix and budget allocations by channel, then accurately measure reach, frequency and impact.
Select the ideal targeting mix with multiple options including inventory targeting based on sites, apps or categories. Or, target based on audience segment, device type, manufacturer, OS, browser, connectivity or location from the country level to POSTCODE.
Keep control of your brand with our industry-leading tools to ensure your advertisements display in the best possible light. Page screening capabilities detect and mitigate faulty inventory, while pre-bid filtering detects and prevents fraud, brand violations and suboptimal viewability.