The Essential 8: Top Reports That Every Marketer Needs

About the eBook

Marketing suffers from a crisis of credibility. Executives often feel that marketing exists solely to support sales...or that marketing is an “arts and crafts” function, throwing parties and churning out brightly-coloured brochures.

But this is all starting to change.

Thanks to robust new reporting and metrics capabilities, marketers can now confidently track and report on programme performance — and confidently answer questions from the C-suite.

To get the metrics that matter most, download The Essential 8 Marketing Reports. Inside you'll find:

• The key high level metrics to track as you run reports
• When to examine programmes over time
• Our 8 most essential reports, from top-funnel lead analysis to complex opportunity influence