Thoughts and analysis from the experts.


Analyst reports

Forrester Wave™: Customer Analytics Technologies, Q3 2020 
Forrester Research (5 August 2020)
In a detailed look at the customer analytics space, Forrester names Adobe a leader.

Magic Quadrant for Personalisation Engines 
Jennifer Polk, et al (13 July 2020)
Adobe is in the "Leader's" quadrant in Gartner's Magic Quadrant for Personalisation Engines, 2020.

Forrester Wave™: Adobe Implementation Services Q2, 2020 
Forrester Research (25 June,  2020)
In a detailed look at the Adobe Implementation Services space, Forrester names Adobe a leader.

Forrester Wave™: B2B Commerce Suites Q2, 2020
Forrester Research (19 May 2019)
In a detailed look at the B2B Commerce space, Forrester names Adobe a leader.

Forrester Wave™: B2C Commerce Suites Q2, 2020
Forrester Research (19 May 2019)
In a detailed look at the B2C Commerce space, Forrester names Adobe a leader.

Magic Quadrant for Multichannel Marketing Hubs
Noah Elkin, et al (12 April 2020)
Adobe is in the "Leader's" quadrant in Gartner's Magic Quadrant for Multichannel Marketing Hubs, 2020.

Critical Capabilities for Mutlichannel Marketing Hubs
Noah Elkin, et al (12 April 2020)
Adobe received the highest scores in all four uses cases in Gartner's Critical Capabilities for Multichannel Marketing Hubs, 2020. 

Magic Quadrant for Digital Experience Platforms
Irina Guseva, et al (29 January 2020)
Adobe is in the "Leader's" quadrant in Gartner's Magic Quadrant for Digital Experience Platforms, 2020.

Forrester Wave™: Digital Asset Management for Customer Experience, Q4 2019
Forrester Research (20 November 2019)
In a detailed look at the digital asset management space, Forrester names Adobe a leader.

Forrester Wave™: Digital Intelligence Platforms, Q4 2019
Forrester Research (11 November 2019)
In a detailed look at the digital intelligence platforms space, Forrester names Adobe a leader.

Forrester Wave™: Enterprise Marketing Software Suites, Q3 2019
Forrester Research (25 September 2019)
In a detailed look at the enterprise marketing software suites space, Forrester names Adobe a leader.

Magic Quadrant for Ad Tech
Andrew Frank, et al (12 September 2019)
Adobe is in the "Leader's" quadrant in Gartner's Magic Quadrant for Ad Tech, 2019

Forrester New Wave™: Cross-Channel Video Advertising Platforms Q3, 2019
Forrester Research (29 August 2019)
In a detailed look at the cross-channel video advertising platforms space, Forrester names Adobe a leader.

Magic Quadrant for Digital Commerce
Penny Gillespie, et al (22 August 2019)
Adobe is in the "Leader's" quadrant in Gartner's Magic Quadrant for Digital Commerce, 2019

Magic Quadrant for Web Content Management
Irina Guseva, et al (30 July 2019)
Adobe is in the "Leader's" quadrant in Gartner's Magic Quadrant for Web Content Management, 2019.

Forrester Wave™: Digital Experience Platforms Q3, 2019
Forrester Research (8 July 2019)
In a detailed look at the digital experience platforms space, Forrester names Adobe a leader.

Forrester Wave™: Data Management Platforms, Q2 2019
Forrester Research (13 June 2019)
In a detailed look at the data management platforms space, Forrester names Adobe a leader.

Forrester Wave™: Experience Optimisation Platforms Wave 
Forrester Research (20 June 2018)
In a detailed look at the experience optimisation platforms space, Forrester names Adobe a leader.

The Forrester Wave™: Omnichannel Demand-Side Platforms, Q2 2017
Forrester Research (27 May 2017)
In a detailed look at the omnichannel demand-side platforms space, Forrester names Adobe a leader.