The world is changing and along with it so are shopper behaviours. Today’s consumer browses, researches, engages and transacts across various screens and, as a result, they expect their experiences to be lightning-fast, seamless and intelligent across devices. Progressive web applications (PWAs) have risen in popularity to deliver exceptional cross-device experiences that combine the interactive functionality of mobile apps with the convenience and discoverability of the web.
PWA Studio is a fully decoupled frontend that is optimised for the Adobe Commerce backend. Equipped with modern tooling our merchants can efficiently build performant and engaging PWAs while lowering the cost of development and accelerating time to market. And with our Adobe XD UI Kits optimised for PWA Studio, designers can get a head start on creating a beautifully branded shop front that utilises the best practices of ecommerce on the web today.