Delivering highlights to viewers faster
During an event, editors may need to work with both live and pre-recorded footage coming from dozens of cameras in multiple locations. Effective asset management is critical for editors to find the footage that they need and deliver content quickly.
Video is ingested into the central server and storage system provided by MoovIT partner EVS. Using a panel integration between the EVS server and Adobe Premiere Pro, editors and producers pull clips directly into Premiere Pro. There’s no need to copy clips to a working server. There’s also no need to transcode footage, as Premiere Pro has flexible native support for all types of footage, regardless of whether it’s being shot on a high-definition arena camera or a reporter’s smartphone.
“It could take several minutes just to ingest a clip previously,” says Jan Fröhling, Managing Director and Lead Project Manager at MoovIT. “With Adobe Premiere Pro and our custom-built HelmutFX solution, editors can drop footage onto a timeline and start editing immediately. Premiere Pro dramatically increases the speed of the workflow, letting editors spend more time polishing the clip while still delivering it faster.”
Producing exciting video for every channel
Broadcast providers and other partners want video content in every format possible. They want to upload short clips to their social media channels, publish special footage to their website and then air highlights on broadcast television. With so many types of video to output, editors need to be able to deliver the right format every time for every channel.
MoovIT built customised templates in Premiere Pro with HelmutFX and HelmutIO applications for different video needs. With just a few clicks, editors can easily output their clips in the right size, resolution and codec to the appropriate delivery location. Clips are automatically tagged with the correct metadata. Editors can also use the customised colour settings created in the Lumetri Colour panel to quickly apply a new colour gradient and visual look to the videos. If the video is for social media, editors can crop still images from the video with the click of a button to create a compelling thumbnail.
“For one major global sports event, we helped the video production team deliver 4,500 clips and hundreds of hours of content over the course of four weeks,” says Fröhling. “They were covering up to four matches a day, so there was no time for delays or missteps. Using our customised HelmutFX templates built for Premiere Pro, editors spend less time wrestling with technical details and more time producing content to match the growing demand for media.”
MoovIT creates many other types of customised panels that take advantage of third-party integrations to automate processes for editors and streamline the editing workflow. One panel connects with a virtual reality application that stitches together images and automates management of the profile data.
The company is also testing a panel that integrates with match feeds to automatically alert editors when teams score goals. Editors follow this alert to quickly access game footage from multiple angles and then export a quick highlight clip in minutes. While still in the editing process, voice artist can help editors generate up to 16 different language versions, also available within minutes of the highlight clip.
“Adobe Premiere Pro has fantastic built-in capabilities, but one of the biggest benefits is how we can build upon those capabilities by integrating third-party solutions,” says Fröhling. “Users can find everything they need in a single, easy interface without needing to switch between tools.”