Introduction to Demand Generation

We're going back to the basics. Watch Joe Paone, Director of Demand Generation for the Commercial Business at Marketo, for this short, easy-to-digest and actionable 15-minute webinar to learn the fundamentals of demand generation marketing. We'll define the metrics, discuss the tactics and give you the essentials you need to understand and implement an effective demand generation strategy.

You'll learn:

• What marketing tactics you could be using to generate demand
• Which metrics you should focus on to optimise your campaigns
• Pitfalls, perils and how to avoid them