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ADOBE LLM OPTIMIZER
Adobe LLM Optimizer is now Adobe Brand Visibility.
Amplify your brand presence across generative engine optimization (GEO) channels with more data and insights than ever.
Adobe Brand Visibility — built on the LLM Optimizer foundation.
The same AI search optimization you've relied on, now enhanced with AI visibility intelligence from Semrush. With access to nearly 300 million AI search prompts, now you can see how your brand stacks up against specific competitors and pinpoint the exact prompts where they're winning and you're not. Know how your brand shows up, act faster on insights, and improve your presence across AI-generated answers.
Questions about the LLM Optimizer to Brand Visibility transition.
Is Adobe LLM Optimizer still available for purchase?
No, as of July 31, 2026, Brand Visibility will be sold in place of LLM Optimizer. Existing LLM Optimizer customers will have uninterrupted product support through the transition to Brand Visibility.
What is Adobe Brand Visibility?
Brand Visibility is Adobe’s unified GEO offering for enterprise brands. It brings together the rich market intelligence and AI search data from Semrush with the execution and attribution capabilities from Adobe, built as a single integrated system.
Do I need to do anything as a current LLM Optimizer customer to get new functionality?
No. Customers who purchased LLM Optimizer prior to July 31, 2026, and have an active contract will receive full access to Brand Visibility features and functionality without interruption. Existing customers can reach out to their account or customer success team with questions or for additional information.
Is this the same product, just renamed?
Adobe Brand Visibility is built on the foundation of Adobe LLM Optimizer but is enhanced with stronger market intelligence and brand research. This will enable teams to research their entire category and competitors based on real customer prompts to see how they stack up and how to maximize their GEO efforts.