Ditch the crystal ball. Get marketing budget clarity with advanced AI.

Stop trying to guess the future. With Adobe, the impact of every dollar spent on marketing and advertising is measured using AI — so you can plan, budget, and measure your growing success.

Better marketing budget allocation and scenario planning with Adobe Mix Modeler.

Bring measurement and planning together using both a bottom-up and top-down machine learning service framework. With AI, powered by Sensei, you can forecast, focus, and target resources for future campaigns more effectively.

Maximize financial impact.

Use flexible business-level configurations with incremental results to maximize your ROI across any business objective.

Get results faster.

Make data-driven decisions in days (not weeks) with AI as a Service and Adobe Experience Cloud integrations.

Apply integrated insights.

Get consistent, holistic cross-channel insights with early-access, AI-driven technology that feeds attribution AI scores into marketing mix models.

Get industry-proven support.

Tap the extensive Adobe partner network for ongoing marketing measurement support — from implementation through strategy.

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“We continue to leverage our partnership with Adobe to optimize our marketing dollars and tap into powerful AI capabilities to pinpoint channels that provide the greatest return on investment.”

Lisa Melton, Senior vice president of marketing at AAA Northeast

Use two pathways to get unlimited budgeting insights.

Marketing mix modeling.

Plan budgets across online and offline marketing channels so they work together to reach key business goals.

  • Optimally allocate budgets to maximize ROI and reach revenue goals.
  • Run multiple scenarios to select the best to execute.
  • Get insights quickly with fast and flexible business configurations facilitated through Adobe Partner Services.

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Multitouch attribution.

Understand customer behaviors across channels and time, then optimize their experiences across the customer journey.

  • Understand the incremental impact for each individual touchpoint so you can accurately allocate budgets.
  • Get unbiased multichannel attribution results.
  • Meet your specific needs with easy custom configuration.

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Questions? We have answers.

What does Adobe Mix Modeler do?
Adobe Mix Modeler helps organizations measure, optimize, and plan marketing investments by applying machine learning models that provide insights on the historic and future impact of marketing investments on key business goals.
What is marketing mix modeling?
Marketing mix modeling is a analytical approach to measure and improve the impact of numerous marketing activities on performance metrics by determining the contribution made by each of the different marketing inputs or elements (the marketing mix) on business outcomes.
What is the marketing mix?
The marketing mix is a framework used to reach an audience to promote a brand, product, or service. It uses the four Ps of marketing — product, price, placement, and promotion — and focuses on different marketing messages, advertising platforms, and promotional campaigns to target specific customers.
What is scenario planning?
Scenario planning is a way of preparing your business for the future by developing plans for various outcomes that may unfold depending on various factors. It involves identifying ongoing or potential changes in personnel, processes, and environments and finding ways to respond to them.
How can marketing campaigns be measured?

Marketing campaigns can be measured using KPIs (key performance indicators) that provide you with the insights you need to adjust your approach and determine your ROI (return on investment). Common digital marketing KPIs may include:

  • Click-through rates
  • Website sessions
  • Content engagement rates
  • Conversion rates
  • Revenue