Page Builder

Create and launch new compelling content on your site to deliver best-in-class, personalised shopping experiences without creative limits.

Manage content with ease for rich shopping experiences

Save time while creating richer and more compelling shopping experiences. Our content-editing tool enables your team to manage content themselves, without requiring developer support each time a change is needed.


With our tool’s drag-and-drop capabilities, your team can gain control of content management, helping you to deliver a much higher velocity of content updates. Think hourly, daily and weekly, not multiple weeks and months. You can even stay ahead of the game by scheduling and previewing content changes before they launch.


Shoppers expect personalised experiences, so we’ve made it easier than ever to build tailored content with integrated customer segmentation tooling. And to engage your audience even further, easily add relevant and impactful Product Recommendations to your site with the click of a button.


Get a quick overview of Adobe Commerce Page Builder in our brief video.

ecommerce cms

B2B and B2C: Experience the hybrid power of Adobe Commerce

Experience our interactive product simulation and learn how we set the standard for hybrid ecommerce.

Adobe Commerce mobile centricity

See what makes it work

Easy-to-use interface

Enjoy easy drag-and-drop positioning of all content elements and the ability to edit text inline. With our intuitive interface and content editor, it’s always a breeze to create and launch your content.

Personalise the experience

Target content to customer segments to personalise the experience. Then quickly launch content updates to respond in real time to your customers’ behaviour.

Support for all content types

Create more immersive experiences. Our content management tool offers full support of text, images, video, sliders, promotional banners and more in adjustable page layouts.

Content management

Put your content management and content publishing on autopilot. Our Page Builder lets you schedule, preview and publish content changes to any time in the future.

In-content editing

Speed up page updates by editing copy and repositioning content elements right inside of Page Builder.

Product Recommendations

Add AI-powered product recommendations to show visitors the right products at the right time.

Easier control of your site content is good for business

Data warehousing management

Reduce the time needed to manage site content with inline editing, reusable dynamic blocks and the ability to save pages and content layouts as templates to reuse across multiple sites. Design content updates, preview them live and schedule publication without dependencies on other teams. Allow developers to focus their efforts on building unique shopping experiences that differentiate your brand.

Create pages that engage shoppers with powerful content types — including images, videos and banners — and encourage repeat visits by keeping content fresh and up to date with an intuitive drag-and-drop content management interface. Blend content and commerce by enriching product detail pages, quickly adding products to content pages and improving product discovery with customised content on category pages.

Marketers control how their content pages are laid out and have the ability to create without involving front-end developers. Design pages how you want with flexible content layouts then add and position elements with no code required.

Customise Page Builder to create page designs that match your brand voice. Extend existing content types or create new ones from scratch to meet the content needs of your business.

Learn more about Page Builder in Adobe Commerce

Launch more compelling content, faster

Learn how easy it is to create and launch new content that delivers more compelling experiences every time.

Data warehousing management

Data warehousing management

Boost conversion rates

Download our guide to learn ten tips that can help you to increase your conversion rates.

Related content

Let's talk about what Adobe Commerce can do for your business.