Audience Manager versus competitors

	Everybody else	Adobe Audience Manager
Transparency	They don’t explain how devices are linked together, often add hidden fees, and shroud their match-rate calculations.	We provide transparency to ensure customers understand their audiences and can plan campaigns with the best information. Our features are well documented to ensure you’re not investing in a black box. And there are no additional fees with our standard features.
Control and flexibility	They only give you a single option for device graphs and a limited selection of data providers and onboarding partners.	We give customers full control and flexibility over how their data is organized and activated. We also offer you the freedom to use the partner you want to work with.
Agnostic platform	They often only work with a few data sets and also advocate the purchase of their own data.	We can onboard any data set and work with any onboarded data. We are not involved with selling data to avoid conflicts of interest.
Time to market	They have fewer real-time integrations and can take weeks to process data and deliver reports.	We minimize the time it takes to process data and speed up time to market by using Adobe Experience Cloud integrations, providing mobile tagging, offering the most real-time S2S integrations, and more.
Better audience insights	They can’t ingest some types of first-party data, and some features, like A/B testing and reporting, are outsourced to external vendors.	We give you a complete view of user interactions with the ability to ingest data from almost any source. We also provide the tools to gauge and improve campaign performance, including our built-in A/B testing tool, and deliver robust analytics solutions for audience-level data.

	Select	Prime	Ultimate
If you're an enterprise that has ...	An emerging analytics practice	A mature analytics practice	An advanced analytics practice

Ad hoc analysis with Analysis Workspace Drag-and-drop any number of data tables, visualizations, and components (channels, dimensions, metrics segments, and time granularities) to a project.


Rules-based attribution First touch, last touch, etc.

Offline data integration Integrate data from a CRM system or any other source of online or offline enterprise data (e.g. loyalty program levels) as an added analysis dimension.	3	15	200

Advanced segmentation with Segment IQ Discover the most statistically significant differences among segments through an automated analysis of every metric and dimension.

Anomaly detection Automatically find unexpected trends in your data.

Contribution analysis Discover hidden patterns in your data to explain statistical anomalies and identi fy correlations behind unexpected customer actions.		10 Tokens (Runs)	20 Tokens (Runs)

Additional predictive tools Advanced insights powered by statistical modeling and machine learning.	Optional	Optional	Optional

Algorithmic attribution Use machine-learning to assign attribution across the different channels.	Optional	Optional	Optional

Pricing	Get in touch	Get in touch	Get in touch

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