Analysts say headless commerce is as transformational to the industry as the advent of customer analytics or artificial intelligence. Headless unlocks the full potential of shopping experiences by letting merchants quickly author and deliver app-like experiences across any touchpoint, including single-page and multi-page web apps, mobile apps, IoT devices, and VR and AR. With headless API-based delivery, merchants can quickly create, evaluate, and deploy shoppable experiences and give customers faster response times and smoother experiences
Headless decouples the front end and back end architecture, allowing developers to work on either independently without affecting the other. Combine this with over 500 Rest and GraphQL operations offered by Adobe Commerce and you have complete flexibility and functionality across all front end layers — the various sites your customers interact with — from a single back end. The headless infrastructure also integrates with other Adobe tools as well as third party frontends, making commerce experiences rich, connected, and available everywhere.