Introducing Adobe Experience Manager Assets Essentials to simplify collaboration across teams

Assets Essentials is a lightweight edition of Adobe Experience Manager with a simplified user experience for marketing and creators to store, discover, and distribute digital ...

Nasdaq Conquers Data Challenges with Adobe Real-Time CDP

Nasdaq is using Adobe Real-Time CDP and Marketo Engage marketing automation platform for b2b marketing and revenue optimisation focusing on user personas.

Understanding the B2B buying group imperative.

Here’s why savvy B2B brands need to focus on identifying and targeting members of the buying committee.