In-person on-demand session

Bayer: Captivating Users With an Omnichannel Strategy & Headless CMS - S407

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SPEAKERS

ABOUT THE SESSION

Customers constantly move between multiple devices and platforms when interacting with brands, and they expect those experiences to be seamless. Learn how Bayer accelerated time to market and future-proofed their tech stack with a cutting edge, modern, headless CMS that empowers teams to use Adobe Experience Manager for their respective content delivery needs.

Discover how Bayer:

  • Simplified content development workflows so development teams and stakeholders can bring web and app experiences to life quickly 
  • Developed best practices, tips, and tricks for managing and delivering experiences via headless, headful, and hybrid content delivery in Adobe Experience Manager
  • Improved overall customer experience and created real business impact

 

Track: Content Management

Presentation Style: Tips and tricks

Audience Type: Developer, IT executive, Marketing executive, Product manager, Business decision maker, IT professional, Marketing technologist, Omnichannel architect

Technical Level: General audience

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