Speakers:

Kavin Mistry
Head of Digital Marketing & Personalisation TSB Bank plc

Morgan Reavey
Head of CRM TSB Bank plc

How TSB Bank is banking on hyper-personalization.

Discover how TSB Bank became the first financial services company to implement Adobe Experience Platform for a revolutionary banking experience.

In this specially selected session, you will see how to:

• Captivate organizational hearts & minds by cementing marketing technology as the cornerstone of your customer-centric strategy.
• Shift from product to customer centricity.
• Unleash the power of real-time data, machine learning and artificial intelligence to create a more personalized experience for your customers.

Are you ready to get hyper-personal? Let’s dive in.