Speakers:

Helmut Auer
Chief Product Owner - Experience Cloud Solutions Allianz Technology SE

Peter Arenfeldt Larsen
Manager, Marketing Technology & Analytics Saxo

Trine Smedheim
Product Manager for Personalization and Experimentation DNB Bank ASA

Moderated by Sean Whitty
Chief Technologist Adobe

How to implement your data-driven future.

Studies show that 91% of consumers are more likely to shop with brands who recognize them and provide relevant offers and recommendations. Selecting a Customer Data Platform (CDP) that enables you to personalize at scale is key to future proofing your organization.

Embark on a transformative journey towards adopting a CDP in your organisation, guided by a panel of leaders from top brands.

Learn from real-world examples and shape your own successful CDP

journey. In this selected session, you will:

• Gain actionable insights from top brands’ successes, challenges, and lessons learned.
• Discover strategies to drive adoption.
• Focus on technologies that can scale for the future.

Why wait? Begin your implementation journey now.