PODCAST

Bram Westenbrink of Heineken on building brand relevance.

Listen now

Image of Bram Westenbrink

Podcast information

In this episode of CMOtalk Klaas and Adam talk to Bram Westenbrink, Global Brand Director for Heineken. Bram will talk about why it is important to focus on brand relevance. What does it even mean in practice and how does it pay off?

Apple Podcasts
Listen on Spotify
Google Podcasts
style
Four up, hide block
style
three up, hide block

Speaker

Image of Bram Westenbrink

Bram Westenbrink

Global Brand Director for Heineken.

style
two-up, xxl gap, xl spacing

See all resources
Title
Bram Westenbrink of Heineken on building brand relevance.
cardDate
2024-07-09
cardImage
Image of Bram Westenbrink
CardDescription
CMO Bram Westenbrink talks about what brand relevance means in practice and how it pays off for companies in the long run.
primaryTag
caas:content-type/podcast
Tags
caas:content-type/podcast, caas:role/executive