McDonald’s VP on future-proofing your brand and competition. | Adobe UK

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McDonald’s VP on future-proofing your brand and competition.

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McDonald's has been in the top 10 of the most valuable companies for years. However, the list is increasingly dominated by tech companies. What does this mean for McDonald’s? Will they be able to keep their coveted position? Erwin Dito, VP Global Brand Leadership, talks about future-proofing your brand and how McDonald's gets this done.

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Image of Erwin Dito

Erwin Dito

VP Global Brand Leadership McDonald’s

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Title
McDonald’s VP on future-proofing your brand and competition.
cardDate
2024-07-09
cardImage
Image of Erwin Dito
CardDescription
Erwin Dito discusses how McDonald’s remains a top 10 most valuable company despite growing competition, including from leading tech companies.
primaryTag
caas:content-type/podcast
Tags
caas:role/executive, caas:content-type/podcast