PODCAST

L’Oréal Group CMO on becoming the number one beauty tech company.

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Podcast information

As one of the frontrunners in digital transformation, L’Oréal engages consumers with innovative AI and AR solutions. Philipp Markmann, Chief Marketing Officer Western Europe of L’Oréal Group, explains how they are realizing their ambition to become the number one beauty tech company in the world. How do they create meaningful experiences with digital products that help build the love for their brands and recruit new consumers? And how did Covid-19 accelerate this digitization?

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Speaker

Image of Philipp Markmann

Philipp Markmann

CMO of L’Oréal Western Europe

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Title
L’Oréal Group CMO on becoming the number one beauty tech company.
cardDate
2024-07-09
cardImage
Image of Philipp Markmann
CardDescription
CMO of Western Europe Philipp Markmann shares how L’Oréal creates meaningful digital experiences that build brand loyalty and recruit new consumers.
primaryTag
caas:content-type/podcast
Tags
caas:content-type/podcast, caas:role/executive