Adobe is a leader in an ever-growing list of analyst reports
Adobe: A Leader in Agentic Marketing, per IDC.
IDC names Adobe a Leader in Worldwide Agentic Marketing for B2C Enterprises. Learn how CX Enterprise helps brands orchestrate AI-driven experiences.
Adobe named a Leader in B2B Marketing Automation Platforms.
Our 15th year as a Leader, plus what Gartner says about agents and buying groups and the Marketo innovations available now.
IDC MarketScape: Worldwide Agentic Marketing for B2C Enterprises 2026 Vendor Assessment.
Adobe recognised as a Leader in IDC MarketScape: Worldwide Agentic Marketing for B2C Enterprises, 2026.
Forrester Study: The Business Impact Of Investing In Experience
According to a global Forrester study, commissioned by Adobe, brands who are experience-driven outperform their peers in business metrics spanning the entire customer journey.
Adobe is a Leader in customer data platforms.
Learn why Adobe is named a Leader in The Forrester Wave™: Customer Data Platforms For B2C, Q3 2026.
Adobe named a Leader in CDPs for B2C.
Learn why Adobe is named a Leader in The Forrester Wave™: Customer Data Platforms For B2C, Q3 2026.
Adobe 2026 State of AI Readiness Report.
Explore Adobe’s global study of what separates organisations that scale AI and how they turn deployment into sustained business value.
Empower your legal teams with AI workspaces.
AI is making content easier to create but harder to govern. Explore Forrester’s findings on the AI productivity paradox facing legal teams.
The economic impact of Adobe Acrobat Studio.
Explore how Adobe Acrobat Studio helps organisations improve document-driven work through collaborative workspaces and AI-powered experiences.
